Role: Creative lead for the 360 creative marketing campaign. Developed the key art, teaser, trailer, TV spots, out of home, organic social, and paid media creative.
Synopsis: Celebrate the new year with Emmy® and three-time GRAMMY-winning superstar Lizzo, her band The Lizzbians and The Little Bigs, The Big Grrrls with special guests Cardi B, SZA and Missy Elliott for a spectacular show filled with lots of love, positivity and incredible music.
Announcement Teaser
Key Art
Main Trailer
Social Campaign
Pendry Hotel NYE Takeover