Role: Co-creative lead for the 360 creative marketing campaign. Developed the key art suite, teaser, trailer, TV spots, out of home, organic social, paid media creative, and event creative.
Synopsis: Twenty years ago, a series of tragic events almost ripped the blue-collar town of Millwood apart. Now, in the present day, a group of disparate teen girls — a brand-new set of Little Liars — find themselves tormented by an unknown Assailant and made to pay for the secret sin their parents committed two decades ago...as well as their own. In the dark, coming-of-age, horror-tinged drama PRETTY LITTLE LIARS: ORIGINAL SIN, we find ourselves miles away from Rosewood, but within the existing Pretty Little Liars universe — in a brand-new town, with a new generation of Little Liars.
360 Campaign Case Study
Teaser Trailer
*Clio Entertainment Awards Television / Series Special Shoot Promo Bronze Winner
First Look BTS Teaser Trailer
Key Art
Main Trailer
Character Cinemagraphs
International Key Art
Character Art
Horror High Cinemagraphs
Out Of Home
TV Spots
Social Creative
Featurettes
Live Social Programming
Bloody Red Carpet Fan Event
