Role: Creative lead for the 360 creative marketing campaign. Developed the key art suite, trailer, TV spots, out of home, organic social, and paid media creative.
Synopsis: Three women move to a tropical island where they’re joined by 24 men – 12 self-proclaimed “Nice Guys” looking for love, and 12 self-proclaimed “FBoys,” there to compete for cold, hard cash. The women will navigate the dating pool together with the hope of finding a lasting love connection. By the finale, all will be revealed – who is a Nice Guy, who is an FBoy, and who do the women ultimately choose. FBOY ISLAND is a social experiment that asks the age-old question: Can FBoys truly reform or do Nice Guys always finish last?
Key Art
Main Trailer
TV Spots
Out Of Home
Social Creative
Paid Media Creative
