Role: Creative lead for the 360 creative marketing campaign. Developed the title treatment, key art, AV, out of home, digital content, paid media creative, and experiential creative.
Synopsis: Ten regular guys who have “lost their magic” are put through the paces of a Magic Mike Live bootcamp, baring their souls - and more - as they learn to perform sexy and daring dance routines with one being crowned the real Magic Mike. The winner will pocket a cash prize.
Teaser Trailer
Key Art
Main Trailer
Augmented Reality Experience
Featurettes
Holographic Mailers
