Role: Creative lead for the social creative marketing campaign. Developed the social campaign and led the process from briefing through initial campaign positioning, creative strategy, asset creation, community management strategy, special shoot, tone of voice, and execution.
Synopsis: The American Gilded Age was a period of immense economic change, of great conflict between the old ways and brand new systems, and of huge fortunes made and lost. Season two of THE GILDED AGE begins on Easter morning 1883, with the news that Bertha Russell's bid for a box at the Academy of Music has been rejected. Through the eight episodes of the season, we watch as Bertha challenges Mrs. Astor and the old system and works to not only gain a foothold in Society, but to potentially take a leading role in it. George Russell takes on his own battle with a growing union at his steel plant in Pittsburgh. In the Brook House, Marian continues her journey to find her way in the world secretly teaching at a girls school while much to everyone’s surprise Ada begins a new courtship. Of course, Agnes approves of none of it. In Brooklyn, the Scott family begins to heal from a shocking discovery, and Peggy taps into her activist spirit through her work with T. Thomas Fortune at the NY Globe.
Social Creative
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