Role: Co-creative lead for the 360 creative marketing campaign. Developed the key art suite, teaser, trailer, TV spots, out of home, and paid media creative.
Synopsis: THE HYPE is a streetwear competition series where fashion visionaries elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style. Produced by the Emmy®-winning team at Scout Productions, Speedy Morman hosts the eight-episode season, which will feature co-signers, including Grammy nominated recording artist and designer, Offset; creative director and founder of Bephies Beauty Supply, Bephie Birkett; and Emmy® nominated costume designer and renowned stylist, Marni Senofonte. The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art and lifestyle to refine the idea of a “runway” and the balance between art and commerce. The series will also feature special guests including A$AP Ferg, Cardi B, Dapper Dan, and Wiz Khalifa.
Teaser Art
First Look Teaser
Key Art
Main Trailer
TV Spots
Offset Interview